Marketing Department
Marketing Department
Department Overview
Where Strategy Meets Impact
The Marketing Department at Evans Baroque Ltd. is the engine behind how our brands are seen, understood, and trusted across Nigeria, Sierra Leone, and beyond. We are not simply a communications team; we are a strategic growth unit responsible for translating the science behind our products into meaningful conversations with healthcare professionals, distributors, retailers, and the communities we serve.
From brand architecture and campaign execution to digital marketing, medical education, and market intelligence, our team operates at the intersection of healthcare and business. Every product we promote has a direct impact on patient outcomes and public health, and we take that responsibility seriously.
What We Do
Our work spans the full marketing value chain:
Brand Management
Building and sustaining strong pharmaceutical brands that earn trust and drive preference across all channels.
Trade & Shopper Marketing
Activating our brands effectively at the distributor, wholesaler, and pharmacy levels across Nigeria and West Africa.
Medical Education & Detailing Support
Equipping our field force with the right tools, materials, and messaging to engage healthcare professionals with accuracy and confidence.
Market Research & Intelligence
Gathering and analysing data to understand the market landscape, monitor competitor activity, and guide product and brand decisions.
Digital Marketing
Leveraging digital platforms, SEO, social media, and content marketing to extend our reach and deepen stakeholder engagement.
Campaign Planning & Execution
Designing and delivering integrated marketing campaigns, from concept to deployment, across print, digital, and in-field channels.
New Product Launches
Coordinating cross-functional launch strategies that bring new products to market with impact and precision.
Content & Corporate Communication Support
Contributing to the company's broader communications, including website content, corporate materials, and stakeholder messaging.
Our Philosophy
At Evans Baroque Ltd., marketing is never about noise; it is about clarity, credibility, and connection. We are a pharmaceutical company operating in a regulated environment where the accuracy of our messaging is as important as its creativity. Our team balances scientific integrity with strategic thinking, producing marketing that informs, persuades, and builds long-term brand equity.
We hold ourselves to a high standard because the people our products reach, patients, caregivers, and clinicians, deserve nothing less.
Who We Are Looking For
We welcome driven, thoughtful, and commercially minded marketing professionals who understand that success in pharmaceutical marketing requires more than creativity; it requires discipline, analytical thinking, and a deep respect for the healthcare environment.
You will thrive here if you:
- Have a genuine passion for building brands that make a difference in people's health and lives
- Think strategically and can connect day-to-day activities to bigger business outcomes
- Are comfortable working across both traditional and digital marketing channels
- Can communicate clearly and persuasively in writing, in presentations, and in person
- Are detail-oriented and committed to accuracy, especially in regulated content environments
- Collaborate well across departments, including Sales, Quality Assurance, and Supply Chain
- Thrive in a fast-paced, growth-oriented organisation
Roles Within the Department
Our marketing team comprises a range of specialised and generalist roles across different levels. Current and future opportunities may include:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager / Specialist
- Medical Sales Representative (Marketing-aligned)
- Marketing Communications Officer
- Market Research Analyst
- Trade Marketing Executive
- Product Executive/Manager
- Content & Creative Officer
- Videographer
- Graphic Designer
Whether you are an experienced marketing leader or a high-potential early-career professional, there is a pathway for you to grow within this department.
Why Join Our Marketing Team?
Meaningful Work
Your campaigns will promote products that improve health outcomes for real people across West Africa.
Cross-Functional Exposure
You will work closely with Sales, Quality Assurance, Production, and Leadership, giving you a rounded understanding of the pharmaceutical business.
Strategic Access
Marketing at Evans Baroque Ltd. has a seat at the table. We are involved in business planning, product development discussions, and corporate growth strategy.
A Culture of Excellence
We are a team that holds ourselves to high standards, challenges each other constructively, and celebrates results.
Room to Grow
As Evans Baroque Ltd. continues to expand its footprint across Nigeria, Sierra Leone, and the broader African market, the marketing function grows with it; and so do the people in it.
Live More. Be More. – Evans Baroque Ltd.